I'm a Los Angeles based music industry contributor who digs sneakers (the cool ones), old cartoons, designs & and anything Apple Inc. makes. My goal everyday is to CREATE or at least help in the creation of something New & Fresh.... whether it be developing a artist, working on a song, starting a company or developing a brand..... it doesn't matter. I'm not a dweller of the past although I do appreciate it, to me everything is about Tomorrow........
Founder x Creative Director @ BoomHaus Recordings
Although footwear design has seen its share of progressions over the past few decades, the same can’t be said for its packaging; barring changes to its colorway or the graphic it sports, the shoe box is largely the same as its always been: a small cardboard box. In an attempt to re-imagine the ubiquitous design, Berlin-based agency Scholz & Friends came up with a unique design for Nike. Highlighting the Air cushioning oft championed by the brand, the point-of-sale packaging sees the kicks encased in a Nike Air-branded cushion – much like those that cushion the shoe boxes themselves and prevent damage during shipping.
Author:Staff / Creative: Matthias Spaetgens, Wolf Schneider / Source: Behance
Division Creative Foundry introduces its first collection for Summer 2013 in this short video. Seeking to stand out from its peers, the firm specializes in a limited color palette with an emphasis on quality graphics. The designs featured were all realized by members of the Division Creative Foundry team including Cryptik, Coolrain, Pint One, Menso, Mike Glory, Les Shettkoe and Chaz Bojorquez, whose talents in letter painting were on display at Agenda Show Long Beach last year.
Following in the footsteps of Futura and KAWS, the latest big name to team up with Hennessy is none other than the coveted Brazilian duo of Os Gemeos. Here we get a first look at the design for the renowned bottle of cognac, defined by the typically weird and wacky approach the twins are known for. Be sure to hear a lot more about this project in the months to come.
The World Tour t-shirt from Stussy is as iconic as their logo. It signifies the universal appeal of Stussy, and they have added two new versions to the World Tour family called Fade World Tour t-shirts. Conceived by Stussy Japan, these items are sold exclusively at Stussy Japan stores only. Furthermore, the black version will only be available at Stussy Chapters in the island of Kyushu. On the other hand, the white version will be available throughout the rest of Japan, and not in Kyushu. Both of the designs will be sold simultaneously starting today, Wednesday, June 19. If you are outside of Japan, it might be possible to grab these garments on the Stussy Japan online shop and at Stussy in ZOZOTOWN.
New Balance is certainly gaining traction in many cities as sneakerheads start to discover the understated athletic footwear company. In particular, these MT580 styles have proven to be a great sneaker to wear, as it is comfortable and durable for shopping, jogging, or hiking. General releases can be slightly plain at times, but this red/black/grey pair should be fitting for most wardrobes. The classic athletic tones work perfectly, with a hint of red on the shoelaces, logos, heel panel, under tongue, and outer sole, contrasting against the monochromatic upper. Head over to Feature Sneaker Boutique in Las Vegas to pick up these kicks.
Will.i.am Becomes Partner in Beverly Hills Brand Licensing Agency News By Georg Szalai, THR | June 18, 2013
Music star and entrepreneur will.i.am has been named a partner in Beverly Hills-based licensing and strategic marketing firm memBrain Licensing, the company said Tuesday.
The firm said it will look to tap into the Grammy Award-wining musician’s “visionary ideas and global fanbase” to create “new intellectual properties directed by will.i.am” while also offering clients access to a range of creative services.
Will.i.am and memBrain are nominated for a LIMA Licensing Excellence Award for best corporate brand licensing program this year for their work with Coca-Cola for Ekocycle, a social enterprise that promotes recycling and the use of recycled materials.
“I am proud to join memBrain as a partner,” said will.i.am. “I am excited about the opportunities to collaborate on current and future creative brand licensing projects.”
Beyond his music with The Black Eyed Peas and solo album “#willpower,” released in April, will.i.am is a founding shareholder in Beats Electronics, the creator of the i.am+ camera accessory line, and serves as director of creative innovation at Intel.
memBrain looks to harness the power of entertainment and the passion of fans as it offers strategic planning, partnership marketing, licensing sales, brand identity development, location-based entertainment, social media development, retail engagement, promotional marketing and product development services.
It aims to “provide companies with meaningful and actionable programs that push boundaries and make an impact on popular culture,” according to the company’s website.
It’s no wonder that Jay-Z signed a partnership deal with the electronics giant Samsung that’s rumored to be worth $20 million. The Korean company spends an incredible amount on advertising every year.
Samsung Electronics’ advertising spending in 2012 was $4.6 billion, an amount higher than that of Pepsi ($3.7 billion), Coca-Cola ($3.3 billion) and Apple ($1 billion). How big is that $4.6 billion figure? It isn’t far off Universal Music Group’s 2012 revenue ($6 billion) and dwarfs the annual A&R spending of record labels globally ($2.7 billion). In other words, no music company has the resources to do what Samsung can do.
Jay-Z and Samsung created an album release plan that leverages the size and scope of the company. His “Magna Carta Holy Grail” album will be available for free download on July 4 to the first 1 million Samsung Galaxy S III, Galaxy S 4 and Galaxy Note II users. With about 70 million smartphones in the global market in the fourth quarter of last year, and with a massive advertising presence to create awareness, Samsung is a large and effective distribution network for the artists it partners with.
Let’s be clear about Samsung’s music spending: the company’s advertising spending goes toward many things other than smartphones. The company also sells such products as televisions, semiconductors, digital cameras and printers. And because Samsung’s advertising spending goes toward products other the smartphones, it’s easy to deduce that music probably may not get much of that huge advertising budget.
Coca-Cola and Pepsi spend a great deal of money on music. As Billboard’s Andrew Hampp noted in his 2012 cover story “The Cola Wars,” Coca-Cola and Pepsi spend $240 million and $330 million annually on entertainment and sports, according to research firm IEC.
But Samsung certainly has the capacity to spend a great deal on music. And there will be more money available for music as Samsung’s revenue grows. Total marketing spending — advertising is just one component — has risen as Samsung’s smartphone sales have exploded in recent years. Marketing expenses were 6.5% of revenue in 2012, up from 5.9% and 5.7% in 2010 and 2011, respectively.